Research, propositional and design discovery. The right way.

We already know what the customer wants.

We’ll figure out the flaws after launching the MVP.

We don’t have the time for this right now.

Typical discoveries.

Each of these decisions have consequences that come back to bite businesses and effectively cost a great deal in terms of time, materials and more importantly, reputation. The latter is the one that’s very difficult to gain back.

It could be that your projects teams have already thought about how to mitigate the risk of not having an insights driven discovery phase for your product, service, feature or enhancement, and that strategy may prove to be successful. But as a responsible business owner are you willing to take that risk?

Once you’ve acknowledged the risk, what then?

Great, let’s start talking and without showing you the obligatory Venn diagram, no doubt you’ll know it’s about aligning business goals to customer needs; but anyone worth their salt know that’s an over simplification.

Some businesses will say it’s about finding the sweet spot between feasibility, desirability and viability, that’s great on paper but business realities such as entrenched processes and legacy technology will get in the way.

A note about business transformations.

Since around 2005, many businesses have tried to undertake business or digital transformation initiatives, some with limited successes, failing to change processes and structure to align with the transformation. Perhaps because the ask was too big. What if transformation could happen in a small, iterative manner, a small grass-roots transformation?

A better discovery.

Of course, a good discovery piece will involve gathering insights from customers and various requirements from business, at Polysthetica, when we pick up a discovery brief from you, we also make a point of ‘walking the floor’ as part of our due diligence. By the end of the piece, as well as fulfilling your discovery needs, we aim to get you that little bit closer to fulfilling the discovery needs yourself in future.

Walking the floor?

Sometimes, an outside observer can assess your teams ways of working to establish if they can improve to increase the feasibility of what you’re trying to deliver. Our experts have a vast array of experience, having worked in small-to-large, fast-to-slow, lean-to-bureaucratic, creative-to-austere and agile-to-waterfall. So as an integral part of our discoveries, you’ll get help improving your processes.

Sound good to you?

So let's start the ball rolling if you think we can help you, whether it's a small challenge or a larger problem.

Other services of benefit.

Research

We can help you identify the types of insights you should be aiming for, gathered using the methods best suited to your processes and resources.

Training

Get the most out of your colleagues by getting them exposure to various UX and design topic, ranging from generalist to specialist.

Learn more.

Placements

We can help if your looking for a researcher or designer to fill a skills gaps for part of or throughout the project lifecycle.

Our range of service components.